About Enable

Enable is the SaaS platform that drives trusted relationships between B2B trading partners. Find out more about who we are, why we’re here, and where we’re going.
We support the entire supply chain ecosystem.

Better for manufacturers: by enabling them to build a strong ecosystem of distribution partners who can help them serve customers' needs better.

Better for wholesalers and distributors: by enabling them to work more closely with manufacturers to craft go-to-market strategies that deliver mutual growth.

Better for dealers and end-customers: by supporting expert local dealerships deliver products to their customers at the right price.

Enabling trusted trading relationships. To serve customers better together.

From auto parts to beauty products, B2B trading partnerships revolve around supplier rebates and incentives. But until now there's been no good way to manage those programs - so trading partners end up arguing over numbers rather than working together for the benefit of the customer.

We want to fix that problem, and we've already made great strides. Today, the world's leading manufacturers, distributors and buying groups use our rebate management platform to turn supplier incentives into a strategic driver of business growth.

But we want to take it further. Our vision is for Enable to evolve the way B2B trading partners work together into true collaboration.  Designing winning business plans and go-to-market initiatives – so they can leverage the strategic potential of rebates and customers can always get the products they want, where they want, at the right price.

In short, we want Enable to be the place where trusted trading relationships happen. And we'd love you to be part of it.

Enable at a glance


Companies using Enable worldwide


To date in Series A and Series B funding


On the Inc. 5000 list of fasting growing companies in the US


Offices worldwide -
in the UK, San Francisco and Toronto

The Enable story


We launch our SaaS rebate management software and signed the UK's biggest builders merchant Travis Perkins. We've been growing our client base, product portfolio and hyper-talented team ever since.


With ambitions to disrupt the rebate management space and grow Enable globally, Andrew moves from the UK to San Francisco and secures our first ever equity raise. Our goal is $10m but we get so much interest that we end up closing $17m in Series A funding, led by Menlo Ventures with participation from Sierra Ventures.


Our customer base triples in just one year, while our talented team doubles in size and we open our third office, in Toronto. In August 2021 we complete a $45 million Series B funding round, led by Norwest Venture Partners.

Green is not just our color

We're not just investing in the future of B2B collaboration we're also investing in the future of our planet. Here's what that looks like for us.

Planting trees:

We plant 250 trees for every new customer that takes out a 12-month+ Enable subscription and 50 trees for any unavoidable business flights our team has to take

Green infrastructure:

We're working towards achieving 100% carbon-neutral cloud infrastructure by 2025
Wind turbine.

Renewable energy:

We're working towards powering all of our offices with 100% renewable energy by year 2022

Minimizing waste:

We're pursing the principles of reduce - reuse - recycle, while ensuring responsible disposal of waste electronics
Magnifying glass.

Sustainable procurement:

When procuring goods and services, we're giving precedence to suppliers with strong environmental credentials
C O 2.

Net zero carbon:

We're working towards becoming a signatory of the Climate Pledge to achieve net zero carbon by 2040

Our leadership

Our leadership group, board and investors all share our vision of enabling trusted trading relationships.


The caliber of our investors is a clear testament that our innovative approach to rebate management and our customer traction are leading the market.


Norwest is a leading venture and growth equity investment firm managing more than $9.5 billion in capital. Since our inception, we have invested in more than 600 companies and currently partner with over 150 active companies in our venture and growth equity portfolio. We engage all stages of company building — from seed to late-stage venture, to growth equity investments — in the healthcare, technology and consumer industries. With offices in Palo Alto and San Francisco and subsidiaries in India and Israel, we offer a deep network of connections, operating experience, and a wide range of impactful services to help CEOs and founders scale their businesses. Norwest led our Series-B.
Menlo Ventures.

Menlo Ventures

Menlo Ventures is a venture capital firm that strives to have a positive impact on everything we do. That’s why we support businesses including Betterment, Carta, Roku, Poshmark, Uber, and Warby Parker that are reimagining life and work for the better. Over 43 years we’ve grown a portfolio that includes more than 70 public companies, over 100 mergers and acquisitions, and $5.5 billion under management. We invest at every stage and in every sector, with expertise in consumer, enterprise, and healthcare. From developing market strategies to creating communities, we provide real impact where entrepreneurs need it most. When we’re in, we’re all in. Menlo led our Series-A.
Sierra Ventures.

Sierra Ventures

Sierra Ventures is a Bay Area based early-stage venture firm investing globally with a focus on Next Generation Enterprise and Emerging Technologies. With over three decades of experience and over $2 billion of assets under management, Sierra has created a vast network of successful entrepreneurs, Global 1000 CXOs, operational executives, and deep domain experts, providing a platform for entrepreneurs around the world.

Discover how you can drive profitable growth for your business with Enable.

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