New Forrester Total Economic Impact™ Study Quantifies the ROI of Enable
Rebate management sounds straightforward. Track agreements, calculate entitlements, invoice suppliers. In practice, it means managing hundreds of contracts across multiple teams, reconciling millions of transaction records, and chasing suppliers on claims that may or may not be accurate. Most companies do this in spreadsheets. Most companies lose money doing it.
Enable asked Forrester Consulting to find out how much. The result was a commissioned Total Economic Impact™ (TEI) study based on interviews with four Enable customers. Forrester modeled the financial impact on a composite $2 billion B2B company with $1 billion in rebatable spend. Here’s what they found.
1. 225% ROI with Six-Month Payback
The composite organization achieved 225% ROI over three years, with payback in under six months. Total benefits came to $1.7 million. After $524,000 in costs, net present value was $1.2 million.
That payback period is worth noting. Most technology investments take 12 to 18 months to break even. Enable customers crossed that line before the end of the first half-year. The value came from specific, measurable improvements in how rebates are tracked, calculated, and collected.
2. $1.5M in additional rebates collected
The biggest financial gain was not a cost reduction. It was revenue that was already owed but never collected.
Before Enable, trading managers tracked rebate agreements in their own spreadsheets using their own methods. Complex contracts, high transaction volumes, and inconsistent supplier data meant claims were miscalculated or missed. After switching to a centralized platform, the composite organization increased rebates collected by 1% annually. Over three years, that added up to $1.5 million.
One hospitality company found the gap was even larger when they looked back at prior periods.
“We’ve collected over £1,000,000 of cash since implementing Enable relating to previous periods.”
– Head of Commercial Finance, Hospitality
3. 85% reduction in rebate invoicing effort
Before Enable, preparing a rebate invoice took three days. Getting it to the supplier took three to six months.
After Enable, the same invoice takes half a day. Invoices reach suppliers in two to three weeks. Automated calculations replaced manual reconciliation. Disputes dropped because the numbers were right the first time. Forrester modeled that as an 85% reduction in invoicing effort by Year 3, worth $67,000 in productivity savings.
“We were probably talking at least three months and more like six months to invoice the retros pre-Enable, and now we’re able to invoice within two to three weeks.”
– Chairman, Wholesaler
4. 5% productivity gain for commercial finance teams
Rebate management touches more than finance. Trading managers, procurement teams, and commercial leads all spend time on it. When that time goes to tracking down data, it does not go to analyzing it.
Enable gave those hours back. Centralized agreements and automated calculations meant trading managers spent less time on admin and more time on supplier strategy. Leadership got automated reports instead of manual rollups. The composite organization saw a 5% productivity improvement across its eight-person commercial finance team, worth $87,000 over three years.
“Their time can now be spent on insights and analytics rather than working through the data.”
– Head of Commercial Finance, Hospitality
What the numbers don’t capture
Forrester also documented benefits that are real but harder to put a dollar figure on. Faster invoicing improved cash flow timing. Cleaner documentation reduced supplier disputes. Better visibility into rebate performance strengthened negotiating positions. One commercial director described it plainly:
“We have much better visibility into what we’re earning, from whom, and through which activities. That’s going to enable us to drive more investment from our supplier partners over time.”
– Commercial Director, Wholesaler
Flintfox by Enable: Enable’s pricing management platform
The TEI study also includes a spotlight on Flintfox, Enable’s pricing management solution. Two organizations in the early stages of adopting Flintfox shared their experiences. Both came to the platform for the same reason: pricing was scattered across legacy systems, spreadsheets, and internal tools that had long since stopped keeping up with the business.
A VP of IT at a large global distributor described pricing spread across dozens of legacy systems after years of acquisitions. A CIO at a beverage company was managing trade promotions through spreadsheets with no reliable way to track accruals or forecast invoices. Both selected Flintfox to centralize pricing execution, improve visibility into trade spend, and protect margin. Early adopters reported 10% time savings for initial users and stronger confidence in promotional accruals and invoice reconciliation.
“Once fully implemented, this will give us real confidence in understanding our trade spend and making better decisions about how to deploy it effectively. It’s not just about growing revenue, but managing that growth at the right margin, ensuring trade promotions deliver value.”
– CIO, Beverage Company
Enable delivered ROI of 225%
Four companies. One commissioned study. The answer to “what’s the ROI of Enable?” is 225%, $1.2M in net present value, and payback in under six months.
For B2B companies still running rebate programs on spreadsheets, the math is not complicated.
Goodbye Spreadsheets. Hello Intelligent Pricing & Rebates.
Enable connects your pricing, rebates, and real-time analytics into an intelligent commercial system.