SiteOne Achieves 98% Pricing Accuracy and 2x Profitability with Flintfox by Enable
98%
Pricing accuracy achieved across channels
2X
Increase in profitability following pricing transformation
1.5B
Price combinations managed in real time
Overview
By replacing legacy spreadsheets with Flintfox by Enable, SiteOne Landscape Supply modernized 1.5 billion price combinations, accelerated point-of-sale performance to milliseconds, and unlocked rapid ecommerce growth.
- SiteOne Landscape Supply is North America’s largest wholesale distributor of landscaping products, operating 690+ branches across the U.S. and Canada and generating over $3 billion in annual revenue.
- Rapid growth through acquisitions increased pricing complexity to 1.5 billion price combinations, 50 pricing models, and 300,000+ custom-priced customers.
- Legacy spreadsheet-based pricing slowed operations, limited real-time updates, and negatively impacted customer experience at point of sale.
- To modernize pricing and unify in-store and ecommerce channels, SiteOne implemented Flintfox by Enable, integrated with Microsoft Dynamics 365.
- The result: 98% pricing accuracy, milliseconds-level price execution, 2x profitability growth, and ecommerce expansion from $0 to $40M.
SiteOne’s Challenge
As SiteOne expanded from a $1B distributor to a $3B+ enterprise, pricing complexity escalated dramatically. The organization managed 1.5 billion price combinations across 50 pricing models and 30,000 customers — all maintained manually in spreadsheets.
This legacy pricing process required time-consuming updates and batch uploads, creating operational delays and increasing the risk of pricing errors. Because SiteOne operates exclusively through point-of-sale systems, any latency in pricing directly impacted customer checkout experience.
Additionally, over 300,000 customers received customized pricing structures, making real-time price execution critical. Ecommerce operations were also disconnected from POS systems, preventing consistent pricing across channels and limiting digital growth.
To scale efficiently and support national expansion, SiteOne required an enterprise-grade advanced pricing solution capable of real-time execution, deep ERP integration, and centralized pricing governance.
With Flintfox by Enable, we’ve enhanced pricing from seconds per item to just a couple of milliseconds.”
SiteOne Landscape Supply
John Rockwell – Senior Director, Software Delivery
“Our existing pricing engine was much slower than we needed it to be. It was impacting customer experience with longer wait times.”
SiteOne Landscape Supply
Anna Kupchenko – Director, IT Business Applications for Finance
Solution
SiteOne implemented Flintfox by Enable, an advanced pricing platform purpose-built for complex B2B pricing scenarios, fully integrated with Microsoft Dynamics 365 (D365).
Flintfox by Enable became the single source of truth for pricing logic, eliminating reliance on spreadsheets and manual uploads. Out-of-the-box functionality met most business requirements, minimizing customization and accelerating deployment.
Through real-time integration with POS systems, pricing execution improved from one to two seconds per item to mere milliseconds. This transformation enabled dynamic pricing updates across 690+ branch locations without disrupting store operations.
“The implementation of Flintfox by Enable has helped drive growth.”
SiteOne Landscape Supply Sean Kramer – CIO
Flintfox by Enable was also extended to SiteOne’s ecommerce platform, unifying online and in-store pricing under one intelligent pricing engine. Customers now receive transparent, consistent pricing regardless of channel.
By automating pricing models, managing billions of price combinations in real time, and enabling scalable price governance, SiteOne positioned itself for continued acquisition-driven growth while maintaining pricing integrity and performance.
Results
98% pricing accuracy and milliseconds-level price execution transformed SiteOne’s customer experience, eliminating checkout delays and significantly reducing pricing errors across 1.5 billion price combinations. Financially, the company achieved a 2x increase in profitability, driven by improved price governance, dynamic pricing adjustments, and reduced manual intervention.
Having an intelligent pricing platform allows us to dynamically change with market conditions and scale across all of our stores.”
SiteOne Landscape Supply John Rockwell – Senior Director, Software Delivery
Ecommerce growth accelerated rapidly — expanding from $0 to $1M in six months, and scaling to nearly $40M in digital revenue. With unified POS and ecommerce pricing powered by Flintfox by Enable, SiteOne now operates with a scalable, real-time pricing infrastructure designed to support national expansion and acquisition growth.
The testimonials, statements, and opinions presented on this webpage reflect the real-life experiences of individuals and/or companies who have used our products and services. Individual results may vary, and past performance is not a guarantee of future results. The testimonials presented on this webpage were voluntarily provided and not paid.
