Scandinavian Home Products Increases Dealer Sales by 200% with Enable Rebate Management
200%
Increase in dealer sales driven by rebate programs
85%
Online order adoption following Enable implementation
Overview
By transitioning from a discount-based model to Enable Rebate Management integrated with NetSuite, Scandinavian Home Products strengthened dealer loyalty, improved profitability, and boosted online order adoption across its European distribution network.
- Scandinavian Home Products is a European wholesale distributor specializing in sewing machines and equipment, serving dealers across four countries since 1993.
- Prior to Enable, the company relied on a tiered discount model and manual Excel-based tracking, which introduced errors, inefficiencies, and margin erosion.
- To improve profitability and strengthen dealer relationships, the organization transitioned from discounting to a structured rebate strategy.
- Enable Rebate Management, integrated with NetSuite, provided real-time visibility, automated credit notes, and centralized rebate tracking.
- The result: dealer sales increased by up to 200%, online ordering adoption rose from 20% to 85%, and long-term loyalty strengthened across the dealer network.
Scandinavian Home Products’ Challenge
As Scandinavian Home Products expanded its European dealer network, managing loyalty incentives became increasingly complex. The company initially relied on a tiered discount structure—bronze, silver, gold, and platinum levels—to reward dealer performance. While simple to administer, the discount model gradually eroded profitability and limited strategic flexibility.
Manual Excel-based tracking introduced errors and inefficiencies, particularly as the business grew across multiple countries and product lines. Monitoring dealer progress toward thresholds required manual assessments, limiting visibility and reducing confidence in rebate calculations.
Without a centralized system, collaboration and transparency with dealers were constrained. The organization sought a solution that would support its transition from discounts to rebates, strengthen loyalty, and provide real-time visibility into dealer performance and incentive programs.
A well-structured rebate isn’t just a financial incentive—it’s a strategic tool to drive mutual growth.”
Scandinavian Home Products
Jon M. Soløy – Chief Executive Officer
“As we grew and relied on Excel for managing these programs, errors and inefficiencies became significant challenges.”
Jon M. Soløy | Chief Executive Officer
Solution
Scandinavian Home Products implemented Enable Rebate Management to transition from a discount-based model to a strategic rebate program integrated with NetSuite.
Enable provided a robust platform capable of managing complex rebate structures while automating credit notes and ensuring accuracy through seamless NetSuite integration. This automation eliminated manual calculations and improved operational efficiency across finance and sales teams.
The Partner Dashboard became central to dealer engagement, providing real-time visibility into rebate tiers, performance progress, and incentive opportunities. This transparency empowered dealers to track their achievements and motivated them to increase purchasing to reach higher rebate thresholds.
“Enable was the ideal choice for managing the complexity of rebates alongside our NetSuite platform.”
Øivind Uscinski – Chief Financial Officer
Enable also strengthened collaboration and communication with dealers by providing accessible reporting and centralized data visibility. Sales teams leveraged real-time insights to guide purchasing decisions and design targeted incentive programs that fostered mutual growth.
Looking ahead, Scandinavian Home Products is exploring AI-powered analytics to enhance rebate strategy optimization, identify high-margin SKUs, and support smarter, faster decision-making across departments.
Results
Dealer sales increased by up to 200% following the transition to rebate-driven programs, demonstrating the effectiveness of structured incentives in driving growth and strengthening loyalty. The rebate strategy replaced margin-eroding discounts with performance-based incentives aligned to long-term partnerships. Online ordering adoption rose dramatically from 20% to 85%, improving operational efficiency and dealer engagement across the network. Real-time visibility into rebate tiers and performance metrics empowered both dealers and internal teams to make informed, data-driven decisions.
Transparency and real-time visibility have been fundamental in motivating our dealers and strengthening long-term partnerships.”
Jon M. Soløy – Chief Executive Officer
The integration of Enable with NetSuite streamlined operations, automated credit notes, and improved reporting accuracy, enabling Scandinavian Home Products to shift from manual data management to strategic growth initiatives. Enable has become a cornerstone of the company’s digital transformation, supporting scalable expansion and enhanced dealer collaboration across Europe.
The testimonials, statements, and opinions presented on this webpage reflect the real-life experiences of individuals and/or companies who have used our products and services. Individual results may vary, and past performance is not a guarantee of future results. The testimonials presented on this webpage were voluntarily provided and not paid.
