ANB Canada
With Microsoft Dynamics 365 and Flintfox by Enable intelligent pricing platform, ANB has been able to update and centralize its pricing, enabling immediate access and visibility to all data.
The Company
ANB is a leading Canadian distributor of Over-The-Counter (OTC) healthcare, sports nutrition, and cosmetic products, specializing in bringing niche global and domestic brands to retailers nationwide.
With over 20 years of experience in the highly regulated $40B Canadian OTC market, ANB acts as vendor of record for its supplier partners—managing logistics, regulatory approval, marketing, and retail placement. Their extensive network ensures products reach consumers across pharmacies, grocery, mass retail, and e-commerce channels.
By combining compliance expertise with brand-building and distribution support, ANB enables manufacturers to grow quickly and confidently in Canada’s competitive retail landscape.
The Challenges
Manual, Error-Prone Systems
Prior to its digital transformation, ANB managed rebates and co-op programs through a proprietary pricing system that relied heavily on manual data entry. Each new program required significant administrative work to set up and track, which not only slowed down reporting but also introduced a high risk of human error.
Scaling Without Added Resources
As ANB’s sales volumes and rebate programs grew, its pricing and rebate management team remained the same size. This created a scalability problem—more programs to track with the same limited resources. The lack of automation meant that every new rebate agreement added pressure, and the risk of missed claims or incorrect accruals increased over time.
Limited Visibility and Control
The proprietary system offered only fragmented visibility into co-op rates and running programs. Without a clear, consolidated view of margins and accruals, the finance team struggled to validate the accuracy of claims. This made it difficult to prevent margin leakage or to forecast rebate impacts with confidence.
Compliance Challenges
ANB also needed to adhere to strict International Financial Reporting Standards (IFRS) requirements. Under its old system, compiling the necessary rebate and pricing data for compliance reporting was a time-consuming, manual process that drained valuable resources.
The Platform
After going public, ANB embarked on a major growth initiative and recognized that its legacy systems could no longer support the company’s ambitions. To modernize operations, ANB selected Microsoft Dynamics 365 as its ERP system and chose Flintfox by Enable as its pricing and rebate automation platform.
Flintfox by Enable’s expertise in Microsoft Dynamics 365, combined with its proven ability to handle complex pricing scenarios, made it the clear choice for ANB’s transformation.
“We have better visibility of sales margins and greater accuracy in invoicing that is saving the business time and improving our cashflow”, says Tim Moore, COO, ANB Canada.
Centralized Pricing and Rebate Management
With Microsoft Dynamics 365 and Flintfox by Enable, ANB has consolidated and modernized its pricing, rebates, and co-op programs. Instead of relying on spreadsheets and manual processes, the company now benefits from precise automation that eliminates administrative burden.
Greater Margin Control
The new system provides real-time visibility into sales margins and rebate programs, allowing ANB to identify and prevent margin leakage more effectively. Finance leaders can now access accurate, up-to-date data on running programs, ensuring rebates and co-op claims are properly accrued and validated.
Improved Reporting and Compliance
Tasks that previously required hours of manual work—such as IFRS compliance reporting—are now completed quickly and with far greater accuracy. This has freed up resources to focus on strategy and growth rather than administration.
Confidence in Complex Pricing
Flintfox by Enable gives ANB a complete view of customer pricing, including visibility into indirect customer activity through wholesalers. With these insights, the company can make confident pricing decisions and adapt quickly to market changes.
“We chose Flintfox by Enable because of their deep knowledge of Microsoft Dynamics 365 and the team’s understanding of our industry and needs. Flintfox by Enable’s pricing platform could handle our complex and specific requirements with out-of-the-box functionality ready to address our pain points. I immediately realised Flintfox by Enable was the specialist we needed to manage the transition from our legacy system”, says Tim.
‘Rebates within the pharmaceutical industry ensure we deliver and drive long-term collaborative partnerships for the future. They are instrumental in driving long-term growth for not only our customers, but for our own business. This collaborative approach makes sure that we reward those customers who wish to partner with us for the long term.’
Michael McSorley Former Head of Business Development
‘Our objective is to establish a seamless communication channel between our business and our suppliers, with Enable serving as the central tool for this purpose. This ensures that nothing is overlooked, all transactions are captured, validated, and audited, fostering consensus among all stakeholders. By identifying synergies and optimizing our business practices collectively, we aim to elevate our business to new heights.’
Mark Finocchiaro Managing Partner and Director
‘We have ambitious visions ahead. We're on the brink of revolutionizing the very model we've created, challenging our own boundaries with our upcoming release. While our origins lie in pharmacy, our ambitions reach far beyond. Our goals are twofold: firstly, to expand globally within the pharmacy realm and secondly, to venture into diverse verticals. We’re pleased Enable is on this journey with us.’
Surge Singh Co-Founder
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