Enable Named a Leader in the Gartner® Magic Quadrant™ for B2B Pricing and Rebate Optimization 

For the first time, Gartner has introduced a Magic Quadrant dedicated to B2B Pricing and Rebate Optimization—evaluating vendors based on their ability to execute and completeness of vision.

In this report, you’ll see which software providers are, in our opinion, best to help you:

• Set and manage list prices aligned to cost, margin, and strategy  

• Optimize transaction-level pricing using AI  

• Design and manage rebate programs that influence customer behavior  

• Support complex, long-term agreements with flexibility  

• Deliver the analytics and visibility needed to make confident decisions  

Get instant access to the 2026 Gartner Magic Quadrant for B2B Pricing and Rebate Optimization.

This graphic was published by Gartner, Inc. as part of a larger research document and should be evaluated in the context of the entire document. The Gartner document is available upon request Enable Inc.

Gartner, Magic Quadrant for B2B Pricing and Rebates Optimization, Mark Lewis, Luke Tipping, April 13th, 2026.

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