Our Speakers

Andrew Butt is CEO of Enable, a SaaS solution he co-founded and bootstrapped in the UK that helps manufacturers, distributors and retailers to manage their B2B rebates collaboratively. Andrew moved to Silicon Valley in 2020 and since then has raised $291M in Series A, B, C and D funding and scaled the company from 80 to over 600 employees. Prior to Enable, Andrew was co-founder and director of multiple tech businesses and served on the Board of Directors for several companies and non-profits. His other passions include helicopter flying and classic cars. He currently resides in San Francisco with his wife and dog.

Dr. Nada Sanders is Distinguished Professor at Northeastern University, Board of Economic Advisors of Association of Industries of Massachusetts (AIM), Fellow of Decision Sciences Institute (DSI), and President of Production & Operations Management Society (POMS). She is author of multiple award winning books on global supply chains, business forecasting, enterprise resilience, and artificial intelligence. As the world’s leading authority on forecasting and global supply chain management, Dr. Nada Sanders has become the go-to expert on predicting economic trends and helping companies prepare for the future. The originator of the term “Coronavirus Downturn,” she has been a contributor to numerous news outlets, including CNN, BBC, CNBC, New York Times, The Economist, The Atlantic, Fortune, The Boston Globe - and every influential source of intelligence for today’s corporate directors, predicting economic and business outcomes. Dr. Sanders now predicts a ‘new normal’ economic environment filled with crises and the need for organizations to quickly become more resilient.

Dirk Beveridge is a visionary entrepreneur and the founder of UnleashWD, an innovative firm that creates transformative learning experiences and connections for growth-oriented contributors. With his one-of-a-kind perspective on the future of wholesaled distribution, Dirk has been leading major change for over 35 years to advance growth, relevance, and transformation. Over the last three years, Dirk produced the We Supply America including a twenty-four-film docuseries highlighting and championing the noble calling of distribution. Dirk has authored four books including the best-selling INNOVATE! How Successful Distributors Lead Change In Disruptive Times. Today, through his Force For Good movement, Dirk and his team are committed to having 51% of the six million employees of Wholesale Distribution flourishing personally and professionally by 2051.

Tim J. Smith, Ph.D., CPP, is the founder and CEO of Wiglaf Pricing, an Adjunct Professor of Marketing and Economics at DePaul University, and the author of Pricing Done Right and Pricing Strategy. Tim leads client engagements at Wiglaf Pricing. He is the Academic Advisor to the Professional Pricing Society’s Certified Pricing Professional program and a member of the American Marketing Association. He holds a BS in Physics and Chemistry from Southern Methodist University, a BA in Mathematics from Southern Methodist University, a Ph.D. in Physical Chemistry from the University of Chicago, and an MBA with high honors in Strategy and Marketing from Chicago Booth.

With over 30 years as a procurement professional in the building industry, Keith boasts an unrivalled track record of performance and innovation. In 2021, leveraging this vast experience, he founded K Wright Consultancy to collaborate with business owners, leaders, entrepreneurs, and investors in the building industry to unlock their hidden profit potential. Demonstrating adept negotiation skills, Keith has deployed procurement strategies driving an impressive set of results, delivering over 2000 contracts and almost £200m in savings to date with leading suppliers all around the globe. 

With over 20 years experience in rebate management processes in the manufacturing industry, Michelle is the Commercial Finance Manager at [the market leading] Keystone Lintels. Focusing on reducing the complexities of rebates and enhancing relationships between trading partners, she offers a unique and fresh perspective on a subject matter that is crucial to driving sales strategies and profitability.

Kevin Mitchell is the President of The Professional Pricing Society (PPS), the worldwide professional member organization dedicated to training, education, and networking in pricing, revenue management, sales enablement, and related fields. He is also the Publisher of The Pricing Advisor monthly newsletter and the quarterly Journal of Professional Pricing. Kevin is a frequent speaker at pricing conferences and events in North America, South America, Europe, and Asia where he often discusses trends and demographic changes within the pricing and revenue management disciplines. Before joining PPS in 2007, he worked in various Financial Management fields with Colgate-Palmolive and General Electric. He has BA degrees in Economics and English from Duke University and an MBA in Marketing from The William E. Simon Graduate School of Business at the University of Rochester. Kevin lives in Atlanta, Georgia, USA.

Richard has been involved with managing multi-million-pound rebate programs for over 30 years, mostly in UK retail buying team roles, gathering income from Goods-For-Retail supplier partners – manufacturers & distributors

With nearly 25 years of experience in finance roles across hotel and hospitality sectors in the UK and Europe, Simon joined WSH in Jan 2012 as Finance Director for it’s largest operating brand, supporting the business’ growth from £300m to >£500m of revenues across the UK, Ireland and Europe. In 2019 he moved to a new role as Commercial Director for WSH’s Supply Chain, with responsibility for developing systems and data to support £600m of purchasing spend, working with >3000 suppliers in 7 different territories. He has a keen interest in data driven decisions to help improve data quality to enable timely decision support to maximise value to key stakeholders in the business. Simon has a wife and 2 children, and is an avid scuba diver and American football fan.

Lloyd is a seasoned professional with 23 years of experience in the convenience store industry. Starting from the ground up as a cashier, he steadily advanced to the role of category manager, honing his skills and insights along the way. In 2018, Lloyd made a bold career move, transitioning into Pricing and Rebate Management. This shift proved to be a pivotal moment, propelling him into roles of increasing responsibility and influence. He led a team of analysts at 7-Eleven, managed revenue at Keurig Dr Pepper, and currently serves in a revenue management role at Tyson Foods. Lloyd is a passionate advocate for the power of a well-crafted rebate strategy. He firmly believes that such a strategy is not just a tool for growth but a means to differentiate a company from its competitors. According to Lloyd, companies that embrace a strategic approach to rebates can experience accelerated growth, setting them apart in the marketplace.

Leanne Bonner-Cooke MBE is a director at The People Reader, Founder of LBC Mentoring Ltd and Co-Founder of Shine Together CIC and Co-Founder of Shine Together CIC. Leanne received the MBE for outstanding contributions to Women in Business and Technology in 2018 New Year's honours list. As a highly decorated serial entrepreneur, Leanne has made significant strides in the corporate and startup realms, driving innovation and growth. Leanne is the award-winning founder and former CEO of two UK tech businesses where she invented software products and brought new technology to market. She exited Evolve-IT Consulting Ltd in a management buyout in 2020, and stepped down as the CEO of e-bate Limited in June 2023, after raising £5M and taking the company to >£1M in annual recurring revenue.

Graeme started on his finance journey with BDO at the age of 18 and before joining WSH in 2013 working for industry leaders such as Avis, Grafton GB and Maxim integrated products. He has been described by his peers as extremely detail orientated, a keen advocate of RFT approach and overly passionate about commercially accurate data. In his role within WSH as Head of Commercial Finance, Graeme has strived to advance the reporting and accuracy of all Commercial Income; Business partnering with Procurement teams, Department heads and Key suppliers and after 11 years is excited about the partnership with Enable to continue this incredibly complex journey.

Tim Guleri is a former serial entrepreneur, having built two successful software infrastructure companies: Scopus Technology (IPO in 1995) and Octane Software (M&A – Epiphany $3.2 billion). He joined Sierra Ventures as Managing Director in 2001, focusing on Big Data and Artificial Intelligence. Since joining, he has taken two companies public (Sourcefire – $FIRE, and MakeMyTrip – $MMYT) and has been responsible for several M&As. Tim holds a BA in Electrical Engineering from PEC University of Technology (India) and an MS in IEOR/Robotics from Virginia Tech. His passion (outside of his family and companies) is soccer.

John's 20+ year career has included leading category management/supplier relations, pricing, sales, marketing, and analytics at major distributors including Anixter, EIS Inc., Crescent Electric Supply, HD Supply Power Solutions and White Cap Construction Supply.

Meraj leads the Product Management team at Enable. He joined Enable in 2022 and brings his background in supply chain management, and 15 years of experience building & scaling B2B SaaS products for manufacturers, distributors, retailers, etc. Prior to Enable, Meraj led Rockwell Automation’s asset management, maintenance management, and applied AI products. At Rockwell his products were deployed and used for millions of users worldwide. Meraj’s other passions include classic cars and photography. He is currently living in Toronto with his wife.

Jeff, a forward-thinking CEO and captivating speaker, is fueled by a passion for cultivating high-performance individuals, teams, and organizations. He imparts invaluable insights, tools, skills, and wisdom from his extensive experience, empowering leaders to build world-class teams that drive transformative change within organizations. These organizations consistently outperform expectations, draw in top-tier talent, and maintain their competitive edge by prioritizing personal and professional development. With a professional journey spanning 25 years and currently serving as the CEO of Primera, a Cooperative specializing in independent distribution for the green industry, Jeff remains dedicated to leveraging his platform. He passionately communicates the significance of high performance in talks with companies, organizations, and teams, emphasizing the tangible impact on both top and bottom-line performance when positive leaders embrace the IMPACT philosophy.

Sean Jacobsohn is a partner at Norwest Venture Partners and former enterprise cloud executive with broad technology, sales and business development expertise. He focuses on early to late stage investment opportunities in enterprise cloud, including mobile-first business applications, human assisted AI, B2B marketplaces, and industry cloud solutions. He currently serves on the board of FloQast, Legion, Propel, and Spiff, and is a board observer for Demandbase and Prodly. Sean led Norwest’s investment in Workato, and previously served on the board of Engagio (acquired by Demandbase), and Rallyteam (acquired by Workday). Prior to Norwest, Sean served on the board of Satmetrix (acquired by NICE).‍Sean was previously a venture partner at Emergence Capital Partners where he focused on enterprise cloud investments, after being an executive and advisor at Emergence Capital portfolio companies Hightail and Doximity, respectively. Previously he was VP of Channel Management at Cornerstone OnDemand (NASDAQ: CSOD), a human capital management software-as-a-service provider. Sean helped grow the company from $7 million to $75 million in revenue and 300,000 subscribers to over 7.5 million. Before his tenure at Cornerstone OnDemand, Sean was VP Sales and Partner Development at WageWorks (NYSE: WAGE), a leading provider of consumer-directed spending solutions, which grew from $3 million to $82 million in revenue during his tenure. Prior to WageWorks, he was at Upwork (NYSE: UPWK), the world’s largest marketplace of contractors.‍Sean holds an MBA from Harvard Business School and a BBA in Marketing, Finance, and International Business from University of Wisconsin. He’s co-founder of the HBS Alumni Angels, the largest university-affiliated angel group in the world.‍

Born the son of an Iranian immigrant and entrepreneur, Arsham developed an early appreciation for the resilience and ingenuity required to win, even when all the cards are stacked against you. Arsham joined Lightspeed’s growth practice in 2019 to invest in product-driven software companies. He has a passion for evolving distribution models and believes the best companies find GTM leverage out of the product itself.‍ Before moving West, Arsham spent five years in Boston at the expansion stage venture firm, OpenView, where he invested in companies like Deputy, Highspot, and GitPrime, among others. He’s backed companies across three continents, in unlikely geographies and led by unassuming entrepreneurs, so it’s no surprise that Lightspeed’s global platform was part of what drew him to the firm.

Chris Hutchins is a seasoned executive acclaimed for his strategic leadership and adeptness in driving transformative change. As CEO of Profectus, he spearheads material change programs, propelling the company towards scalable growth and global market access. Noteworthy achievements to date include delivering material compound growth for four years in a row, and implementing several medium term initiatives that have enriched its people, products and services to ensure the long term stability of the company. Chris recently led the implementation of a robust data security and technology strategy over a comprehensive 3-year roadmap including organisation wide cloud migration, and recently garnered Board support to transition the company’s operating model towards embedded machine learning. He also championed a paradigm shift in the go-to-market approach, amplifying brand visibility and market penetration through the company’s innovative Marketing function.

Steve is a partner at Menlo focused on investments in Menlo’s Inflection Fund, which targets fast-growing Series B/C companies. He has made a number of supply chain technology investments, including Enable, Scout, 6 River Systems, ShipBob, CloudTrucks, and Parade.

Mark started out his career at major financial institutions Barclays Bank and Royal Bank of Canada where he qualified as a chartered accountant. From there he progressed to senior finance roles in the construction industry, most recently being at Grafton Group PLC for nearly a decade where he witnessed first-hand the strategic value of rebates. Becoming an expert in the world of rebates has led him to being quoted by Harvard Business Review and to his newly appointed role at Enable as a Director & Evangelist. At Enable, Mark helps businesses use rebate as a strategy to drive growth and build trust between trading partners.

Jerry Brooner is the President of Global Field Operations at Enable, a cloud-based SaaS solution for B2B rebate management. He has over two decades of experience as a high-growth global enterprise SaaS technology executive. Previously, he was the former Chief Revenue Officer at Scout RFP, and has built high growth teams at Dropbox, SAP, Callidus, Workday, and Siebel Systems.

Marty joined Enable as an accomplished product executive, bringing a wealth of experience spanning over two and a half decades in the technology sector. His career encompasses significant tenures at both startups and large-scale tech firms, with a focus on developing and delivering enterprise-grade software solutions. As the Chief Product and Chief Services Officer at Assent, he was instrumental in propelling the company to the forefront of the product compliance space and spearheaded the launch of the industry's first ESG supply chain solution for complex manufacturers. Prior to his time at Assent, he held executive roles at Accedian, Ciena, CENX Inc., and Amdocs.

Karen Chastain is the VP of Global Partnerships at Enable where she manages the growth and development of the partner program and go-to-market motions. Karen manages a global team that engages in the partner ecosystem, recruitment of new partners, joint business, and marketing plans and much more.

Mo has decades of extensive experience spanning across distribution operations, finance management, trading processes, and the electrical industry. At Enable, she collaborates with customers and prospects to identify pricing and rebate management challenges and to prescribe solution and process improvements, with a specific focus on the electrical industry. Prior to Enable, Mo was at SupraNet Communications (an ISP), where she was the VP of Finance, overseeing the outcome and the financial performance of the company, and previously was the founder of Outside Looking In ("OLI"), an electrical industry consultant. Prior to OLI, Mo was co-owner of BJ Electric Supply, serving as Vice President & CFO for 35 years.