If both parties (your manufacturer or your distributor) come out of a negotiation feeling like they have won, then it’s not really a great deal. Great deals are ones that will help both parties achieve their goals with relative ease and deliver on the promised benefits.
Our plan is to evolve the way B2B trading partners work together into true collaboration. Designing winning business plans and go-to-market initiatives – so they can leverage the strategic potential of rebates and customers can always get the products they want, where they want, at the right price.
Read our tips on how you can unlock mutual growth and foster better collaboration going forward.