At Enable we see over 300 different types of deals, from simple examples like loyalty rebates to more complex where specific behaviours are trying to be incentivised. Complexity can allow you to target more specific behaviours but it’s important that both parties have clarity otherwise you could end up with disputes over money.
Problems that companies have with complex deals is the management side of them, as it can be very labour intensive, lots of room for error and it can be difficult to link them up with the data especially if using spreadsheets. They are also a very manual process meaning you can end up depending on key people in your team to manage them.
Watch this webinar to find out how to handle these complex deals better and ensure they remain a useful tool for your business.