For manufacturers, the purpose of co-op funds is to increase sales of specific products through channel partners. Enable gives you full visibility and analysis of fund performance, so you can maximize their impact.
For distributors, resellers and retailers, making full use of vendor monies can amplify marketing budgets to generate more awareness, demand and revenue. Enable helps you claim all the vendor funds you’ve earned.
One issue with vendor funds is that it’s hard to track how much is available to you as a channel partner. Enable gives you full visibility of your purchase volumes, so you can track when you’re entitled to ask for more funds.
Unclear terms and lack of supporting data when claiming funds can lead to friction and disputes. Enable provides a shared view of agreements and performance, so you and your partners can work together to grow your business.
Enable gives you clear insight into the performance of your co-op funding programs, MDF programs and channel promotion funds, so you can make informed decisions on where to focus funds in future.